Loved by Direct-to-Consumer (D2C) brands
& Ecommerce Stores
Benefits for your Brand
- Host Live & Engaging Sessions
- Showcase your Brand and bring In-store experience online
- Promote products of your choice and sell instantly!
- Engage with customers in Real time
- Build relationships & trust with high touchpoint interaction
- Increase stickiness of your existing Website & Apps
- Gamification and more to trigger customer impulses!
- Leverage recordings for engagement after live sessions are over
Turn Visitors to Engaged Viewers, and Viewers to Customers
Go LIVE with the future of retail
Use our API, SDKs & Webhooks
for Live Streaming Commerce
Completely white label to
reflect your brand
Leverage our pre-built solutions
for popular Ecommerce Platforms
Integrate swiftly & seamlessly with
your existing Website & Apps
Integrate with your Ad Managers
and existing Marketing Stack
Live Shopping can be defined as the merger of real-time streaming videos and shopping services. To put it simply, live shopping offers brands the ability to demonstrate and ultimately sell products to a live audience that can communicate in that live experience.
Let's go back a few decades to understand the present iteration of live commerce. Home Shopping Channels and live shopping networks like QVC started to appear on televisions during the late 70s and early to mid-80s. The channels would invite hosts to run their shows and when celebrity backed products began to circulate in the market, influential personalities would appear on these channels to pitch directly to customers. Customers could tune into these channels, see what’s for sale and shop immediately from the comfort of their home.
Live Commerce has completely digitized the home shopping experience via websites and apps. Thus we can say that live stream shopping has brought home shopping into the mobile age.
Live Shopping garnered $60 billion in global sales in 2019. Undoubtedly China dominated the market while $1 billion of sales were generated from the United States. Because of this success, live shopping has become a key shopping channel for shoppers all over the world including countries like the US, UK, Spain, Germany, Europe, Canada etc.
By leveraging a Live Video Shopping shoppers can discover new products, view live products and their demonstrations and can avail deals and discounts. Shoppers can simply click on a product featured during a live show and purchase it without having to leave a live shopping show. A Live Shopping show can include the following
- Streaming new product launch
- Offering flash sales
- Collaborating with an influencer to promote a product
- Conducting trivia and quiz
- Giving a behind-the-scenes sneak peek
- Conducting a fashion show
- Streaming complementary content and much more
Consumers today are not finding online shopping experiences exciting anymore because of the following reasons
- Lack of personal touch
- Buyer engagement is NIL
- Recorded and biased reviews
- Non-engaging content
- Restricted influencer and advocacy marketing
- Customization of products is not possible
- One way communication
With the ability to offer Improved Product Experiences, Shoppertainment and Real-time 2-way communication, live stream shopping successfully overcomes the drawbacks of traditional online shopping.
When you leverage live streaming commerce you give buyers the opportunity to interact with you in real time, and experience your products in ways that lead to quicker purchase decisions. In other words, it empowers Real-time 2-way communication.
Well, when buyers join your live shopping show, they can participate in the running commentary about whatever they're seeing, so there's immediate interaction.
When viewers are in that moment, watching live content, they have an emotional reaction. And this reaction is important for brands as audiences are more likely to purchase from a brand that they have an emotional connection with.
Live commerce opens a new world of possibilities for brands to be able to connect with buyers on an emotional level, instantaneously, to significantly drive sales. Hence live streaming is going to be transformational for e-commerce in 2021 and beyond - and it's time for you to take advantage of the growing trend.
Our Live Commerce platform can be easily integrated with existing websites and apps or you can also launch your own standalone Video Shopping app and website via our API, SDKs and UI kits.
Channelize.io has also launched a Live Stream Shopping app for Shopify merchants which offers thousands of Direct-to-Consumer (D2C) Stores on Shopify an opportunity to leverage the power of video commerce and real-time engagement and achieve the following:
- Improved session time and conversion rates
- Increased repeat visits
- Enhanced product experience and better customer mindshare
- Gather real-time analytics during any live shopping event
- Higher net promoter score (NPS) and repeat customer rate
- Lowered customer acquisition cost (CAC) and optimized advertising spends
After you have installed our Shopify Livestream Plugin, you can create events and start selling live in just a few steps.
- Dashboard for Store Admins
- Broadcaster Apps for your Hosts / Influencers / KOLs / Employees to go Live
- Buyer Interface consisting of Live Shop Page, Live Show, and more!
At present we offer Live Stream Shopping plugin for Shopify, and pre-built integrations for other e-commerce platforms are under development. If you are looking for pre-built integration for a platform then you can connect with us. We would be happy to help you.
Our Pricing is based on the following 3 factors:
- No. of Events / Shows per month
- Max Duration of Events (mins)
- Max Concurrent Audience, or Total Audience per Event
Our platform does not have any restrictions in place for number of shows or number of audience. An overage pricing applies for usage beyond that which comes with your plan.
Producing a successful live show will boost your revenue, grow your buyers, build brand affinity and boost brand awareness.
But creating the most enjoyable and valuable live stream experience can be tricky. Hence it is important to leverage the right content strategies for Live Commerce that will educate, entertain, and engage your consumers, all at the same time.
Creating a sense of exclusivity, running a contest, sharing your brand story, launching a new product, hosting giveaways and collaborating with a brand advocate, influencer or celebrity and streaming complementary content are all great ways to keep target buyers and customers hooked onto your live show.
Brand value is built on authenticity, the more authentic your brand is, the more loyalty you will receive in return. Thus you need to recreate a sense of authenticity to drive customer loyalty. Live stream shopping enables brands to become more transparent with their buyers which in turn builds trust, enriches buyers’ experience, and keeps them coming back for more.
Live streaming a how-to tutorial, a live product demonstration or never-seen-before content like videos of products being made reflects the authenticity of a brand. Furthermore giving customers an insight into company culture, interviewing an employee in real-time, etc builds stronger connections with your customers as customers love seeing the humans behind a brand.
Hence live streaming shopping is the key to building a brand’s authenticity
Let us look at some facts and figures before answering this question.
Out of 770 million online shoppers in China, 262 million shopped via live commerce that offers real-time product experiences.
(Source: CNNIC, 2020 China Consumer Service)
82% of online buyers say that instant communication is crucial when buying a product. (Source: HubSpot, 2018, US, UK, Australia, Singapore Consumers survey of 1,000 people)
Also, 22% of consumers say that fun elements are vital for an optimal shopping experience.
(Source: Retail Economics, 2017)
Customer shopping habits have changed a lot over the last few years. Shoppers today want more than just a product, they want to feel a connection with a brand. They look for personalization, better product experiences, interactive shopping environments, and much more.
On the other hand, the ultimate goal of brands is to generate sales, and live shopping quickens purchasing decisions for buyers and improves sales conversions.
Furthermore, Implementing sales strategies like running flash sales, limited time offers, auctions, live contests, and giveaways during live shopping shows can have a big impact on your brand’s top-lines.
Shoppers always crave entertainment and this is true in the case of shopping experiences too. Furthermore, Millennials today are willing to pay out more on experiences as opposed to only spending on materialistic things.
Hence finding the equilibrium between shopping services and entertainment is critical for brands.
Here is when Shoppertainment comes into play, But what is Shoppertainent?
The term Shoppertainment is quite literally a merge of live shopping and entertainment and means the combination of both those concepts.
Live shopping on the other hand is a concept that blurs the lines between shopping and entertainment with the goal to draw buyers to purchase from your live shop by offering interactive and engaging activities. Hence by leveraging the right live shopping solution you can bring about more fun and entertainment and make up for the pleasure that customers otherwise witness during physical shopping.